Nicky Boyette – City Advertising and Promotion Commission Director Mike Maloney presented a proposal by photo/videographer Jeremy Mason McGraw to create a social media-type video about Eureka Springs. Maloney said at the June 8 meeting this video would be in addition to ongoing productions created by Rightmind Advertising. He said Rightmind makes 30-second commercial media, but McGraw aims for social media. “It’s different content entirely,” Maloney claimed.
CAPC Finance Director Rick Bright commented that McGraw had explained his idea, and it would focus on more out of the way spots. Commissioner Dustin Duling said McGraw would take the viewer to events or sites to get the experience of being there, as this approach works well for younger travelers.
McGraw’s proposal was to produce a video each month for six months for $2000 each totaling $12,000. Commissioner Charles Ragsdell, however, recalled that any expenditure of more than $5000 would need to be put out for bid. Maloney remembered the threshold was a higher amount, but Ragsdell’s request to confirm the amount of the threshold prevailed, and staff will clear it up before the next meeting.