The Eureka Springs Community Center Foundation Board, in collaboration with Jacqueline Wolven whose experience in brand imaging was central to the design, recently chose a logo that conveys motion, strength, and forward movement.
ESCC is the former home of Eureka Spring High School, where Highlanders sports teams used red as the predominate color. Other colors represent the Farmers’ Market (green), the innovation center and water features (blue), and a nod to the fact that the Community Center is located at the entrance to the Historic Loop (yellow). A white swoop through the center represents that the Community Center will be a hub for the city’s trail system.