After all the yucky things we say about corporations pretending to be real people, we were pleasantly surprised that General Mills Canada has taken the bee off boxes of Honey Nut Cheerios to raise awareness of disappearing bee colonies.
“We wanted to leverage our packaging to draw action from Canadians to plant 35 million wildflowers – one for every person in Canada,” GM marketing director Emma Eriksson told AdWeek.
The company partnered with Prince Edward Island’s Veseys Seeds and is giving away wild seeds while promoting a contest at the Honey Nut Cheerios website where a non-corporate (real) person could win a $5000 wildflower garden makeover.
“If the bee disappeared off the surface of the globe, man would have four years of life left. No more bees, no more pollination, no more plants, no more animals, no more man.” Albert Einstein
Photo by Peter Griffin