Editor,
The recent article in the Eureka Springs Independent in which a Eureka Springs council person called the CAPC “deplorable” in the handling of promotion for the Brubeck Brothers Quartet might have been well served had the council person taken 5 minutes to call the CAPC and ask about the amount of promotion that was afforded the concert.
The date the contract was signed, immediate press releases were distributed not only statewide, but region wide to the major newspapers, TV and radio stations.
Weeks prior to the concerts multiple insertions were placed in the following: AY Magazine, Currentland, NWA Entertainment, Kansas City Jam/Jazz Magazine, Celebrate Magazine, Northwest Arkansas Democrat Gazette, The Tulsa World, Tulsa World.Com, NWADG.Com, EurekaSprings.Org, JazzEureka.Org, Facebook, Twitter, Instagram, Pinterest, Google+, The Eureka Springs Fun Guide, The Eureka Springs Independent, 10’x40’ billboard on I-49 in NWA, 10’x40′ billboard on the Broken Arrow Expressway in Tulsa, “Business Showcase” on KODE TV/KSN TV in Joplin, KUAF 91.3 radio, KESA radio, Magic 107.9 Radio, Eagle 93.3 radio, 200,000 digital impressions in the 4-state region, an additional 25,000 impressions targeted to jazz aficionados, 1,000 rack cards, over 100 posters, full page editorial in “What’s Up” by the NWA Democrat-Gazette, promotion by Robert Ginsberg on the KUAF Jazz Show reaching the 4-state market, Nightflying on-line, in addition to the CAPC monthly newsletter.
This doesn’t include the promotion by the Brubeck Brothers themselves on their own website promoting their show in Eureka Springs. Over $12,000 was spent promoting the show.
Perhaps the word “deplorable” means something else in this council person’s mind.
Mike Maloney
Executive Director City Advertising and Promotion Commission