Members of the City Advertising and Promotion Commission spoke with Paradise Marketing team member Ashley Dowgwillo on the progress of the new CAPC website at their July 13 workshop.
Dowgwillo explained the lack of page speed of the CAPC’s current website, and that one of Paradise’s goals with the new site was to make it more responsive both on desktop and mobile versions. She also listed the site as being #1 on search engines and having better functionality as goals.
She covered Paradise’s strategy, including Search Engine Optimization, strong UX/UI (user interface design), investment in engaging content and measuring traffic through Google search results, event views, Outbound partner referrals, and other measurements.
This all led into a presentation of the wireframes of the website that function as a schematic, or screen blueprint, and is a skeletal framework for a website. It is the first stage of the visual design of a website. The desktop version of the site as shown by Dowgwillo will show a destination overview, followed by a listing of things to do, Aud listings, user generated content, and blog posts made by the CAPC.
Mobile version content follows the same pattern, stacked, but with a “hamburger” button on the top left for navigation.
Commissioner Patrick Burnett said he wanted to see more work on the mobile version, saying he wanted its layout to be closer to an app rather than the desktop website. He said that “right on top” should be a listing of things to do and where visitors could eat. He suggested setting up another meeting with Paradise to discuss that. Burnett also said that the less people must look for what they are searching, the better it is. He also pointed out that having a button on the left-handed section of a phone is bad ergonomics.
The next steps for the website will be design direction of the website.
Such a lame committee!