Nicky Boyette
Executive Director Mike Maloney told the City Advertising and Promotion Commission at its Feb. 24 workshop he and Kent Butler of the Chamber of Commerce board and marketing/public relations director for the Great Passion Play (GPP) have nearly completed work on improving lead-sharing capabilities between the Chamber, CAPC and everyone who might want the information.
Jodie English-Brown, director of sales for the Crescent and Basin Park Hotels and co-chair of the Chamber group sales committee, said she hoped an outcome would be a seamless flow of useful information so she can review billable leads every month. In addition, she wants not only to follow the source of the leads, but develop a trackable history of who showed an interest in coming to Eureka Springs for follow up. She commented more than once that even a simple spreadsheet would suffice.
Filling the spreadsheet with useful data soon was the urgency English-Brown expressed because she wants to use leads for the upcoming tourist season. She said January and February is when she attends most trade shows, and commented the new and improved lead-sharing process will be wonderful once it gets going because anyone who has the information will be able to track success of the leads. She contended business owners would be more likely to share results once they see the system is a success.
Maloney said he and Butler would report on progress at the March 9 CAPC meeting.